Resume

EXPERIENCE:

Cie Luxe Brands – San Diego, CA – Social Media & Content Consultant – 2/24 to Present

 

• Managing social media, including strategy development, content planning, creation (copy, visuals, and reels) and posting and social media advertising for this company that sources, represents, and retails luxury personal care, home fragrance and style brands from around the world.

 

• Creatively amplifying the Cie Luxe brand position, ecommerce website and their product/brand offerings to drive follower acquisition and sales via social media channels, including Instagram, Facebook, and Pinterest.

 

• Creating post and video content from brand assets combined with stock video and photography to establish category authority as well as attract, nurture, and engage followers and drive sales.

 

Aimee Is Beauty – New York, NY – PR, Social Media & Content Consultant – 11/22 to Present

 

• Supporting this indie PR firm with strategy, copy writing for press releases, client relations and media pitching for clients, including Herb & Root, Free Yourself, YOUZU, and Umm and Luma & Leaf skin care.

 

• Contributing to Aimee Is Beauty social media including strategy, content creation and posting to promote Aimee Is Beauty services, founder, expertise, brand personality and clientele.

 

JoySol/Herbal Brands Inc. – Tempe, AZ - 11/21 to 11/22

PR, Social Media & Content Consultant

Directed all communications, content and social media for the launch and “test-and-learn” phases of this health-and-wellness division of Herbal Brands Inc. – an established nutraceutical producer/wholesaler with products sold in mass-market retail chains nationwide.

 

• Developed and implemented organic and paid social media strategies. Launched company profiles on Instagram, Facebook, Twitter, and YouTube. Created/managed social media calendar; ideated/produced all posts (copy and visuals).

• Created and implemented influencer marketing strategies to find and vet select influencers for ongoing partnerships and content collaboration. Managed outside resources to target large groups of micro-influencers in a condensed timeframe. Drafted influencer talking points. Managed and leveraged influencer assets.

• Developed “Connect Page” on company website – a place to share and optimize a variety of relevant content.

• Developed email marketing strategy, including flows and newsletters. Drafted email copy. Created emails and collaborated closely with Design Director on final presentation. Worked to grow email lists through content-driven lead magnets and social media advertising.

• Helped define the brand’s verbal/visual identity. Worked with team to ideate overarching company campaigns. Wrote copy for social media, web pages, landing pages, blog posts and ads with a focus on SEO as appropriate. Drafted creative briefs, strategies, and project-wrap-up reports. 

• Vetted and managed promotional event opportunities.

• Researched and implemented podcast advertising campaign.

• Spearheaded PR, including drafting press releases and talking points for company executives, culling outreach lists, sending pitches and establishing, servicing, and maintaining media relationships.

• Managed communications and content marketing budgets, providing detailed justification for recommended activities/spends as well as learnings-and-analytics reports to measure and maximize effectiveness.

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Robot Bunnies - Phoenix, AZ - 2016 to 2021

Founder & Communications/Marketing Director

Built a media-acclaimed lifestyle brand, based on designing, custom-making, and retailing artisanal lifestyle goods including face masks, bucket-style sun hats, tote bags, throw pillows and apparel. Items were sold via a branded e-commerce website and Etsy Shop.  

 

• Built e-commerce website in Shopify (including taking/editing all photos/video and drafting all copy). Managed website and Etsy shop day-to-day.

• Strategized and implemented all public relations, social media (paid and organic) and email marketing campaigns.

• Developed all web and promotional content including social media posts, feature-length blog posts, sell sheets, and brochures.

• Managed team of “sewists” producing goods as well as outside vendors such as graphic designers and business consultants.

• Cultivated and maintained influencer partnerships. Leveraged influencer content on social media channels.

• Established and maintained an ongoing philanthropic relationship with AZ Helping Hands.

• Managed raw materials, inventory, and brand financials.

• Oversaw order fulfillment. Spearheaded customer service.​

 

Barre3 - Portland, OR - 2014 to 2016

VP, Communications                                                              

Developed communications strategies and timelines to support various pillars of the barre3 business including promotion of barre3 Founder, Sadie Lincoln, as a personality and fitness authority, 100+ studios in the US and Canada, online workouts, retail sales of branded merchandise and joint ventures with charitable and for-profit partners.

 

• Researched, developed, and managed brand-building and newsworthy partnerships with likeminded organizations/entities, such as MZ Wallace bags and Every Mother Counts, celebrity non-profit.

• Ideated and drafted pitches, press releases and award nominations.

• Conducted proactive and reactive relations with regional and national, U.S. and Canadian media including print, broadcast, and online.

• Maintained regular communication with all barre3 internal departments to find and develop newsworthy stories.

• Maintained regular communication with franchisees, directing and assisting with public-facing communications in their markets and setting up media interviews for them.

• Promoted studio openings with media in the U.S. and Canada. Planned, staged, and oversaw live press events in NYC and Toronto.

 

Pacifica - Portland, OR - 2010 - 2012                    

VP, Marketing & Communications​

• Acted as brand steward internally and externally, defining and maintaining visual and verbal brand consistency.

• Managed social media strategy and content for Facebook, Twitter, and Pinterest, including cross-promotional partnerships and sweepstakes.  

• Acted as the company’s primary media contact, developing, and implementing all public relations strategies for national, regional, print, broadcast, and online media.

• Managed ecommerce website; developing and implementing digital marketing strategies.

• Interfaced with design firms to rework company identity materials and develop seasonal packaging.

• Secured and managed a brand-defining and newsworthy, charitable partnership with Jean-Michel Cousteau’s Ocean Futures Society.

 

PR-at-Large - New York, NY/Portland, OR - 2003-2011 - Principal

Established PR consultancy; successfully represented a large cross section of clients, including Target, Estee Lauder Cos. and Flowerbud.com.

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ShopPR - New York, NY - 1998 - 2002 - Founder & President        

Founded boutique PR Firm. Grew it to 12 employees and 23 clients. Ultimately, sold it to a larger firm.

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Prescriptives (an Estee Lauder Co.) - New York, NY - 1995 - 1998 - Director, Global Communications

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Clinique (an Estee Lauder Co.) - New York, NY 1993 - 1995 - Manager, Global Communications

 

PLATFORMS:

Klaviyo and Mailchimp (email marketing), Muckrack and Cision (public relations), Upsiide (message testing), Leadpages (landing pages and lead magnets), Klear (influencer marketing), Hootsuite (social media), Canva (graphic design), VSCO (photo editing), Asana and Microsoft Teams (project management) and Shopify (e-commerce)

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EDUCATION:

Emerson College, Boston, MA - Bachelor of Fine Arts in Creative Writing (Summa Cum Laude) - 1990