Nikki Gersten McAvity
NIKKI GERSTEN MCAVITY
Communications, Content & Marketing
PROFESSIONAL PORTFOLIO
Background
I am an accomplished communications and marketing professional. I have a broad range of experience, working with large, well-known corporations, passionate startups, and everything in between (mostly B2C businesses in the lifestyle arena). I’ve worked in-house with/at agencies and as a consultant. My experience spans public/media relations, global communications, social media and copywriting as well as digital/content and influencer marketing. I am creative, strategic, personable, reliable, excited about big ideas yet detail-oriented, entrepreneurial in spirit and enthusiastic as both a team leader and player.
Clients & Companies
These are the amazing brands I've been privileged to
work with over the course of my career.
Prestige
Aimee Is Beauty PR
Awake Cosmetics
A.R.E.A. ID Mid-Century Furnishings
B-Glowing.com
Barre3
Better Botanicals
Biotherm
BPI (Jean Paul Gaultier and Issey Miyake Fragrances)
Cellex-C
Cie Luxe Brands
Clinique
Creed Fragrance
Darphin
David Howell Architect
Davies Gate
Delux
Dr. Arielle Kauvar (cosmetic laser specialist)
Dr. Dennis Gross and M.D. Skincare
Dr. Robert Guida (plastic surgeon)
Emergen-C
Flowerbud.com
Hub, Ltd. (graphic design firm)
I-Iman Cosmetics
Jenny Lessard Fine Jewelry
Mass
Jo Malone
JoySol
Julien Farel Salon
Lafco NY
Linda Cantello
Orlane Paris
Pacifica
Passport
Piguet Fragrances (Fracas and Bandit)
Prescriptives
Robot Bunnies
Scarlett
Schoolhouse Electric Co.
Skirt Fragrances
Spacafe.com
Space Salon
Star Cosmetics
Suarez Handbags
Tarina Tarantino Jewelry and Accessories
TWIST
Z. Bigatti
Fun Cosmetics
Hot Head
j.a.n.e. Cosmetics
King of Shaves
Kiss My Face
L’Oreal
Nailene/Pacific World
Revlon Artificial Nails
Sonia Kashuk Professional Makeup at Target
Professional
Dermalogica
Paul Mitchell
Pevonia
Public Figure
Kevin Carroll Katalyst
About Me
I live in Phoenix, AZ with my son, Simon. We enjoy Wes Anderson movies, antiquing and gourmet cooking. (He could only be my son 😂).
I grew up in Manhattan with a Mom who was a Beauty Editor at Mademoiselle, Glamour and Ladies Home Journal and, ultimately, became a copy writer for some of the big names in prestige and mass beauty. From a young age, I was captivated by her world of beauty, fashion, design and creative friends and colleagues.
Not surprisingly, I followed in her footsteps, first with an internship at Mirabella magazine and then a long and successful career in lifestyle PR and marketing in NYC. Thanks to technology, I've maintained my career through moves to Portland, OR and Phoenix, AZ - where I currently live with my 15-year-old son. During the pandemic, I added a second creative business to my repertoire, called Robot Bunnies. There I designed, marketed and sold artisanal lifestyle goods (face masks, bucket hats, throw pillows, tote bags and more), managing all aspects of the business including a branded website and Etsy Shop.
Skills
Strategic development and implementation of public relations, social media, content, influencer, email, and lead-generation campaigns. Brand development. Exceptional and versatile writing and editing skills (including for SEO). Creative thinking and writing. Keen design aesthetic. Photo editing and shoot management. Development/management of social media, digital and podcast advertising campaigns. Event planning & execution. E-commerce website building and management. Excellent interpersonal and presentation skills. Data- and KPI-driven. Quick to onboard new programs and platforms. Dedicated and deadline-focused with a strong work ethic. Excellent sense of humor (Bonus!).
