Nikki Gersten McAvity
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Estee Lauder Companies
At Estee Lauder Global Communications, I worked for both the Prescriptives and Clinique brands, rising from Associate to Director level in 8 years. One of the most thrilling aspects of working there was a generous budget that allowed us to take on awesome, large-scale projects. For instance, at Clinique, we worked with famous documentarians, The Maysles brothers (makers of award winning films, Grey Gardens and Gimme Shelter), on a film about aging and then previewed it to media at an enormous event in Grand Central Station.
Our events, projects and press materials were always super smart, beautifully designed and attention grabbing. It was exciting and fulfilling work that lead to phenomenal press coverage. I could not have asked for a better place to start my PR career.
Unfortunately (and due to the passage of time), I only have a limited number of pictures of that work to share here. Hopefully, the below is enough to at least give you a good idea.